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The beauty brand will be integrated throughout Knicks games at Madison Square Garden, including brand exposure and unique activations.
January 14, 2026
By: Lianna Albrizio
Associate Editor
Saie, a “clean” beauty brand rooted in its sustainable packaging and high-performance formulas, is dribbling into 2026 with a new partnership with The New York Knicks. As the popular basketball team’s official partner, Saie will receive brand exposure in Madison Square Garden through in-arena LED signage and GardenVision features during Knicks regular season home games. Saie will be featured on the 7th Avenue LED Marquee sign. A Full Circle Moment Doug Jossem, executive vice presi...
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